lashify: the
plus+ collection
Lashify’s launch of an updated Core Collection—The Plus+ Collection—featured the most natural-looking DIY lash extensions you can find in the market. With incredible new lash technology, we wanted to highlight the undetectable spine base, nearly weightless fibers, and mimicked natural lash pattern. Lashify as a brand has always veered towards a crisp, dynamic, and glamorous aesthetic, but we decided to shift gears with softer and almost romantic lighting to contrast with clean and clinical graphic elements. We made almost half a million dollars with the launch email alone!
[vibes: natural, technological, high-end]