adam selman sport
Carbon38’s launch of Adam Selman Sport’s first-ever activewear collection. Known for the costumes of boundary-pushing visionaries like Lady Gaga and Rihanna, Adam Selman invokes his love for powerful outspoken women and we wanted our designs to do the same. we aimed to blur the lines between activewear, fashion, and performance technology.
[vibes: cheeky, confident, bold]
photo art direction color concepts
clothing swatches on the left; proposed studio background colors on the right
PR lookbook
site banners
email teaser
email launch
email repulse
custom landing page
campaign video
wild postings in la and nyc
PR event with adam selman himself
it’s adam selman!
